I don’t get Disney. Well, mainly I don’t get the Disney Channel. So yeah, I don’t work in the business or do I have inside sources, I’m only an outside observer. I’m a consumer though, I see what they do and what they release and I get an impression of the company through that. Impressions can be important for a company image and whether a company will be or will remain successful. Going by the programming of Disney Channel right now I actually think that their ratings can only go down right now.

Here is the thing, Hannah Montana as a show is winding down as everyone knows, the last season has been wrapped and now all that remains is to air the remaining episodes. That’s already the first problem, the fourth season of Hannah Montana only has something like fourteen episodes which will start airing in July. The last episode however won’t be aired until well into 2011, how does that work? Like always really, erratic airing schedules. Something that Disney does to all their shows but none as bad as Hannah Montana.

Hannah Montana has done a lot for Disney, it has made them a lot of money, got them a lot of viewers. So the show is something that should be treated with respect, let it end in a proper way. I don’t know what the season will be like but there is only one real way to end it properly, give the show a solid last run. Just get it over with and air the episodes in a nice steady pace, best even once a week. I know I’m not the only one who feels that way, a lot of people do. Disney however wants to milk the product as long as possible and will drag it on forever. That’s not how to keep viewers interested and that’s how you’re supposed to end a show that has done so much for you. (more…)